每日探花

MRKT 698 International Marketing Management (3 credits)

Offered by: Gestion (Facult茅 de gestion Desautels)

Administered by: 脡tudes sup茅rieures et recherch

Vue d'ensemble

Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.

Terms: Hiver 2010

Instructors: Etemad, Hamid (Winter)

Back to top