每日探花

MRKT 655 Marketing Planning (3 credits)

Offered by: Gestion (Facult茅 de gestion Desautels)

Administered by: 脡tudes sup茅rieures et recherch

Vue d'ensemble

Marketing : The design and implementation of marketing plans. Emphasis on management decision- making; approaches and techniques for formulating marketing objectives; identifying alternate strategies; preparing the marketing plan; implementing and controlling the plan.

Terms: This course is not scheduled for the 2009-2010 academic year.

Instructors: There are no professors associated with this course for the 2010-2011 academic year.

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