每日探花

MRKT 654 Marketing Communications (3 credits)

Offered by: Gestion (Facult茅 de gestion Desautels)

Administered by: 脡tudes sup茅rieures et recherch

Vue d'ensemble

Marketing : The design and implementation of advertising and promotions. Draws on theories of persuasion to develop a managerially oriented decision making framework. Links the framework to decisions pertaining to creative strategy, media planning, consumer promotions and trade promotions.

Terms: Hiver 2010

Instructors: Vakratsas, Demetrios (Winter)

Back to top