每日探花

MRKT 456 Business to Business Marketing (3 credits)

Offered by: Gestion (Facult茅 de gestion Desautels)

Vue d'ensemble

Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.

Terms: Hiver 2010

Instructors: Soroka, Robert H S (Winter)

  • Prerequisite: MGCR 352
Back to top