Vue d'ensemble
Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.
Terms: Hiver 2010
Instructors: Soroka, Robert H S (Winter)
- Prerequisite: MGCR 352