每日探花

CPRL 532 Public Relations Event Management (3 credits)

Offered by: D茅veloppement de carri猫re et perfectionnement professionnel (脡cole d鈥櫭ヾucation permanente)

Administered by: 脡cole d鈥櫭ヾucation permanente

Vue d'ensemble

Relations publiques : Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.

Terms: Hiver 2010

Instructors: Lynch, Shaun (Winter)

  • Prerequisites: CPRL 510 and CPRL 520
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