Vue d'ensemble
Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
Terms: Automne 2009
Instructors: Cipriano, Mary Ann Lisa (Fall)
- Prerequisites: CMR2 542 and CMS2 521