每日探花

CMR2 548 Processes of Marketing Research (3 credits)

Offered by: D茅veloppement de carri猫re et perfectionnement professionnel (脡cole d鈥櫭ヾucation permanente)

Administered by: 脡cole d鈥櫭ヾucation permanente

Vue d'ensemble

Marketing : The process of marketing research is fundamental to the marketing manager's ability to obtain useful information upon which to base marketing decisions. The course develops a practical understanding of that process from a cost-benefit perspective. The acquisition of skills in all phases of the research process, including problem definition, data collection methods and sample design among others, is a major focus of the course.

Terms: Automne 2009, Hiver 2010

Instructors: Letovsky, Steven (Fall) Letovsky, Steven (Winter)

  • Prerequisites: CMR2 542 and CMS2 521
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