每日探花

CMR2 543 Service Marketing (3 credits)

Offered by: D茅veloppement de carri猫re et perfectionnement professionnel (脡cole d鈥櫭ヾucation permanente)

Administered by: 脡cole d鈥櫭ヾucation permanente

Vue d'ensemble

Marketing : This course constitutes an in-depth examination of marketing as applied to the service sector of the economy and distinguishes between the marketing of products and that of services. The market-focused orientation of service organizations in both the private and public sectors will be studied, and the potential impact of this orientation on organizations competing to survive in service markets will be defined. The course develops understanding of service organizations and the ways in which a well-planned and organized marketing effort may have an impact on the development of such organizations. The course will focus primarily on the North American service market and will include case studies on both Canadian and American service organizations.

Terms: Automne 2009

Instructors: Letovsky, Steven (Fall)

  • Prerequisite: CMR2 542
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