Overview
Marketing : Marketing Planning is designed as a capstone to previous marketing courses; Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs. Lectures, discussions and cases. A field project provides marketing planning experience.
Terms: Fall 2009, Winter 2010
Instructors: Soroka, Robert H S (Fall) Moscovitz, David Lewis; Soroka, Robert H S (Winter)
- Prerequisites: MRKT 354, MRKT 451, and MRKT 452 (Continuing Education: or Departmental approval)
- Restriction: Management: U3 students only